What/ How To Differentiate Copy vs Content writing

#3 Big difference, Copy vs Content writing. 

It is absolutely necessary for you to know the difference between these forms of writing.

As it would help you as a writer to accurately present your services.

Business owners need to read this post, so as to be sure of which writing service your business needs.

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#First difference

Purpose –

Copy is a written document – piece with a purpose of influencing a conversion or sale.

i.e

Copy writing is selling through an advert message

Content on the other hand is writing with a purpose to systematically inform, entertain or educate your audience.

i.e

Content writing is a long process of creating engaging post through (Writing, Videos, Graphics, Art, Audio) to build brand loyalty.

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#Second difference

A copy is strategic – One directional, intentional which ends with a single call to action.

i.e

Buy now, click to Subscribe, Tap to Call, To continue reading click …, Visit www….

Content is more of a conversation – multi – directional

i.e

Ask questions, Articles, Games, Comedy, News, Painting, Agriculture, Finance, Economy, Academy, Music, etc.

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#Final difference

Measurable differences

Since copy always will present an offer, it becomes easy to rate the impact of a copy writer via conversion rate – revenue of a product – service.

Content writers focus more on Engagement, an exceptional content should attract Likes, Comments and Shares, to achieve the following, your content must be Value driven.

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Share with us in the Comment, difference between Content and Copy writing you know.

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Article Written By Akewusola Habib (Facebook user)