What/ How To Differentiate Copy vs Content writing
#3 Big difference, Copy vs Content writing.
It is absolutely necessary for you to know the difference between these forms of writing.
As it would help you as a writer to accurately present your services.
Business owners need to read this post, so as to be sure of which writing service your business needs.
.
.
#First difference
Purpose –
Copy is a written document – piece with a purpose of influencing a conversion or sale.
i.e
Copy writing is selling through an advert message
Content on the other hand is writing with a purpose to systematically inform, entertain or educate your audience.
i.e
Content writing is a long process of creating engaging post through (Writing, Videos, Graphics, Art, Audio) to build brand loyalty.
.
.
#Second difference
A copy is strategic – One directional, intentional which ends with a single call to action.
i.e
Buy now, click to Subscribe, Tap to Call, To continue reading click …, Visit www….
Content is more of a conversation – multi – directional
i.e
Ask questions, Articles, Games, Comedy, News, Painting, Agriculture, Finance, Economy, Academy, Music, etc.
.
.
#Final difference
Measurable differences
Since copy always will present an offer, it becomes easy to rate the impact of a copy writer via conversion rate – revenue of a product – service.
Content writers focus more on Engagement, an exceptional content should attract Likes, Comments and Shares, to achieve the following, your content must be Value driven.
.
.
Share with us in the Comment, difference between Content and Copy writing you know.
.
.
Did you gain Value?
Don’t forget to Like and leave a Comment.
Article Written By Akewusola Habib (Facebook user)