Steps on How to Request Informational Interview

“How do you request an informational interview?” is a question that I often hear from job seekers

The key is personalization. The person on the receiving end has to feel “special” & that some effort went into the message. Trust me, people know if it’s a copy/paste situation.

How do you make someone feel “special”?

𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡
See if the person you want to connect with has written any blog posts, been on any podcasts or written on LinkedIn.

𝐂𝐨𝐦𝐦𝐨𝐧 𝐠𝐫𝐨𝐮𝐧𝐝
Did they go to the same undergrad? Did you both spend a summer abroad in France? Are you involved with the same nonprofit?

Sample message:

Hi Ben,
I hope that this e-mail finds you well. I recently relocated back to the Columbus area. In doing some research on CrossChx, I read your blog post, “Will Work for Kilobots” & like your straight-forward, informative & innovative approach to business. I’m a marketing leader with specific experience in brand development and management. The work you are doing is really interesting to me. I imagine you are extremely busy—would you have time for a 20 minute informational meeting with me? I’d love to pick your brain on the industry & other rising start-ups that might have a future need for an entrepreneurial-minded marketing director.
Thank you for your time.

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