Man Accidentally Makes $1 Billion (Here’s How)

Here’s How George Clooney Accidentally Made $1 Billion

Man Accidentally Makes $1 Billion (Here’s How)

1. Passion

At its very core, Clooney wasn’t trying to make money or grow a business. He was scratching his own itch. He was fulfilling personal market demand. He was engaging his muse. His focus, his passion, was simply to create a great tequila for himself, that he could enjoy for decades to come.


Don’t just do what you love — do what obsesses you. If your passion is authentic, it will infect others.

2. Partnership

Casamigos roughly translates from Spanish to the house of friends— and Clooney didn’t try to do it alone. He partnered with Rande Gerber (a nightclub/bar owner with two decades of experience) and Michael Meldman (a real estate mogul specializing in luxury developments.)


You can only reach so far on your own. Having partners helps you all reach further than any of you could reach alone.

3. Product

Notice how they didn’t rush a shoddy product to market. They took two years and sampled more than 700 tequilas in order to perfect their recipe. George Clooney could market ice cubes to Alaskans, but if the quality of his tequila was sub-par, he’d quickly get called out by the high standards of the ultra-premium market.


Create products and services that are absolutely, quantifiably, undeniably excellent.

4. Promotion

The world’s fastest-growing tequila brand set itself apart by being authentic and personal. Their marketing is candid and inclusive, and they don’t overly-exploit Clooney on billboards and TV commercials to hawk their wares. While there are obvious advantages to starting a company when you are a world-famous celebrity, they don’t flaunt him. Still, the message is clear: the owners are real people who actually drink their own product. (George, by the way, fully embodies the house of friends ethos: he once gave $1 million cash to each of his 14 closest friends.)


Don’t hide behind your brand name. Be real, be authentic, and personally put yourself on the line. Tell your story. Share your heart. Cast your vision.

5. Profit Reinvestment

Within three years of launching their tequila publicly, Casamigos was selling 120,000 cases per year. Clooney and his team could have started scooping cash into their pockets, but instead, they pumped it back into their product, their people, and their publicity. Rather than taking dividends, they pulled a Warren Buffett and re-invested with a long-term mindset.


Be patient. Seed save and replant your fields. If your idea is good enough to turn a small profit, it might be good enough to turn a large one.


Obviously, making money shouldn’t be the end goal of any business. Making a positive impact is.