How WhatsApp Marketing Strategy Can Help You Grow Your Business

WhatsApp is the fastest growing social media networking app in the world and also the largest messaging application.

WhatsApp has more than 1.3 billion active users globally, up from over 1 billion MAU in February 2016. And many businesses have been using it as part of their communications solutions.

It has modernized itself with the huge variations related to business communication.

With 70% engagement daily on WhatsApp, every marketer needs to master these (7) proven WhatsApp marketing strategies that can increase your user base, customer engagement and sales.

Here are 100% verified steps on “How WhatsApp Marketing Strategy Can Help You Grow Your Business”

1. Create an Appealing Brand Persona for Whatsapp branding

Whatsapp is a messaging application where people reach out to families and friends. It’s an avenue to discuss really personal things, even flirt as well.

The first strategy to using Whatsapp for promoting your business is to customise and create an appealing brand persona.

Since you are intending to use WhatsApp as is a tool to reach out to customers, your customers must be able to identify your brand quickly.

You should create an engaging brand persona or character that represents your brand with its WhatsApp number. People don’t like to chat with impersonal company names.

Let assume your brand has a customer section that attends to customer complaints and queries, you can create a specialised number dedication for this purpose. This number can be managed by a real person so there is a human feeling.

Often busy business people find it easy to engage with this person on WhatsApp, exchanging pictures of products they are interested in, asking questions and even agreeing payments, delivery terms and more.

The persona is the first thing you need to sort out if you want to get your strategy right.

The first strategy to using Whatsapp for promoting your business is to customise and create an appealing brand persona.

2. Build a Contact Database

Now that we all have our brand persona sorted out.

What Next …

You be needing as many customer numbers as possible to build a list of people to reach out to.

You need to understand that you CANNOT push messages to consumers you do not have a mutual affiliation with. If you keep sending messages to WhatsApp contacts that does not save your number on their phone WhatsApp will block your number for spamming so you need to get invited by customers to become their contact before you can send them messages.

It’s so unfortunate that you need a number before you can communicate with your customers on WhatsApp but there is actually a way out!

In order to build a contact base of users, you need to offer them something of value in exchange for their phone number.

This can be a promotion, a freebie, a free service or valuable information.

You can create an attractive promotion to get users to share their number with you. Once you add them on WhatsApp, send them the promo/offer which they can then redeem and there begin their relationship with you.

You can create an attractive promotion to get users to share their number with you.

3. Offer Relevant Content to Customers

WhatsApp is the only widely used app we’ve ever seen that has more engagement and a higher percentage of people using it daily than Facebook itself,” Zuckerberg said. (According to CNET, the engagement rate of WhatsApp’s monthly users on a daily basis is 70%, whereas Facebook’s is around 61%.)

Whatsapp has a higher engagement rate than Facebook. That means you need to offer users, great content on relevant topics to ensure that they are engaged with you.

4. Deliver Swift Customer Support

Providing real-time customer service is a luxury small businesses cannot afford, but with WhatsApp, you and your small staff can answer any questions your customers might have quickly.

And because the app supports rich media, you can use text, audio or video to provide a personal customer service experience.

Whatsapp has a 70% opening rate, which means you are almost guaranteed exposure of your message if your customer is on WhatsApp with you.

Ensure you are adequately resourced to handle customer queries.

The worst thing you can do is to get a WhatsApp but not respond for hours. Ensure a dedicated person(s) depending on the traffic and ensure his/her performance is measured.

Providing real-time customer service is a luxury small businesses cannot afford, but with WhatsApp, you and your small staff can answer any questions your customers might have quickly.

5. Consumer Research & Feedback

WhatsApp has so far not been used extensively for research but offers an easy to use, inexpensive and quick platform to run some quick research and also generate customer feedback.

You can ask consumers about flavours they like, ask them to choose between options the brand is proposing to launch among other things. Also, WhatsApp is highly relevant for conducting some quick discussion internally within your company.

Furthermore, instead of calling customers for feedback, you can create questions for your group that will bring to birth answers that are relevant to your business. This is marketing research at its best, and it is free.

With the feedback you collect from your customers, you can respond to their demands and promote the products and services you render. By developing creative and entertaining questionnaires, you can interact with your customers in a way that is not intrusive.

And their input can be of great value, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty and long-term customer retention.

By developing creative and entertaining questionnaires, you can interact with your customers in a way that is not intrusive.

6. Leverage on WhatsApp Status Feature whatsapp status update

In WhatsApp status, you get to see the happenings of people in your life more than Facebook, Instagram and SnapChat since this is one of the most used social media apps in the world.

I examined a few replies to understand how people used the Whasatpp status feature, here is what I gathered:

Status update in WhatsApp:

One can share his feelings, state of mind or whatever he is up to. Another said it’s also a medium to tell your friends where you are if you are on a trip, vacation or an adventure.

Some people also use it to pass a silent message to someone, it’s like making a statement.

You can also use it to tell everyone that you are busy or available or in office, etc.

You can also put funny one-liners, jokes, poems etc. It shows your area of interest and tells about your personality.

But how can this status feature benefit your business?

In ‘status update’, apart from sharing photos and happenings around you, it can be used as a ‘flash advertisement’ for your business. Since this status is available for 24 hours to its viewers, it is a useful tool for highlighting your work or the topics you follow.

Coupled with the ability to share links, you can leverage this feature to grow your business and increase the number of returning customers.

7. Giveaways

In this part of the world, giveaways are one of the most effective lead generation tactics businesses use to capture leads.

You can have weekly, monthly or even daily giveaways to bring foot traffic to your store, or visitors to your website.

Since WhatsApp and Status are free, the only cost of such promotions are the promotional products or services you give away. This considerably lowers the overhead of any marketing venture.

This WhatsApp marketing strategy works best if you are looking to drive new customers and returning customers to your website.

In conclusion; WhatsApp as a communication tool continues to develop and add more features — like Status — with more likely in the future. It is a versatile platform that lets you send files, images, and short video clips about your products and services.

But the code for using WhatsApp efficiently is to avoid abusing the relationships you build with your audience.

Here is a quick piece of advice for you;

Measure your interactions so each message you send has value. Don’t make every conversation about making a sale. Remember other users have the power to delete your message with a single click.

With the new Status feature, WhatsApp is now more valuable than ever for businesses. Use the existing features to provide valuable engagement with your audience as a way of spreading the word about your brand and learning more about your customers’ needs.

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