Branding in relation with Cooperate Lifestyle aptly Defined

Branding is a way for the stuff to be branded. It is like building good feelings about your business that will lead people to buy your products.

Branding is the process of;

  • Letting individuals know who it is for and what do they expect when they employ you?
  • Make your case why you are the right option out of all the others they think of.
  • Build a reputation, knowledge, become recognized and remembered and also become noticed, liked, and trusted


Before you attend a corporate event physically, here are 9 things to expect:

1. Guest list: Except in cases where the event is open to all, there is usually a guest list and only invitees would be allowed in.

2. Long speeches: It is unlike informal events where priority is placed on music, games and fun. There would likely be long speeches but the good news is that good orators would keep it interesting.

3. Dressing: When there is no specific dress code, the participants keep it formal or semi-formal. The style is usually simple and classy. You will see all types of designers.

4. Language: It’s time for formal language and perhaps, Queen’s English. If it’s an industry-specific event, the industry jargons will be uttered.

5. A professional anchor: If there’s no professional M.C, can we truly call it a corporate event?

6. Protocol: The anchor and speakers would establish any existing protocol.

7. Networking: Get your elevator pitch and business card ready to network. Don’t forget to stay safe.

8. Big titles: Expect to be wowed by big professional profiles.

9. Organisation: Generally, corporate events are well organised.


Knowing what to work on vs. what to say NO to is one of the hardest things in life and business.
Here’s an easy graph to help you prioritize.

“What is important is seldom urgent, and what is urgent is seldom important.” – Eisenhower

This is how you prioritize:

1) IMPORTANT and URGENT tasks get done first.


3) IMPORTANT but NOT URGENT >> > SCHEDULE time to do them.


We tend to prioritize the URGENT (e.g. a client complaint, a slack message from a team, an email that needs to be sent) over the IMPORTANT (e.g. company roadmap, personal health, family time).

Schedule your priorities instead of prioritizing your schedule.

Working with busy CEOs on their health I constantly hear the same complaint: “I don’t have time to work out.”

The truth is, if it’s a priority it will get done.
If it’s not, it won’t.