Business

Business: Keynote on Personal Branding

I’ll start right away, let me reveal Mysteries on personal Branding.

Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence?
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These experts get all the media attention, deliver keynotes at top conferences and attract the best clients.
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Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding strategy that the rest of us don’t know about?

Today, I’m going to let you in on a little secret: most of these Visible Experts aren’t much different from the rest of us.
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In fact, many of them admit that they aren’t the smartest or most knowledgeable people in their fields.

They weren’t born writers. They weren’t born orators. And most weren’t born with exceptional charisma.

Guess what?

Instead, they developed their personal branding strategies the hard way, through trial and error.

That means each one of them followed a different path, trying and discarding a host of tools and techniques along the way.

By the end of this article on mentorslinks.com, you will have a powerful advantage that these experts didn’t: I have identified what really works and what’s a waste of time and money.
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So you won’t have to experiment. Even better, I’m going to give you a detailed roadmap that you can follow, step-by-step, to greater visibility and reputation.

Before we jump in, however, I want you to know there is one vital characteristic you will need to take your personal brand and career to the next level

and that is; The determination to see it through. Take it from me, there will be bumps and obstacles along the way, and you may need to make occasional course corrections to get back on track.

But that’s okay. A little adversity comes with the territory, and you need to be prepared to push through the inevitable head winds.

Let’s go!

What Is a Personal Branding Strategy?

Let’s start with the basics. A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility.

It describes where you stand today and what level of visibility you want to achieve in the future.

When I started out to build my personal brand, I had to get a strategy.
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Strategy is your guide every step of the way.

One mystery you should know if your strategy must work. One way to sell every thing in your Strategy is through content marketing.

A modern personal branding strategy is strongly rooted in content marketing.

In fact, most of the skills and tools described in this my session tonight are components of content marketing, but as they apply to building your personal brand.

If you are new to content marketing, or if you just want a refresher, I suggest you get materials on Content marketing.

Do you know why you must utilize content marketing?

Because,

Content marketing gives you visibility.

The goal of a personal brand, is to get visibility. You are building your brand to make people see you! So the idea is to position yourself strategically for poeple to connect with your brand.

Let me show you the types of visibility, you need to know to help you evaluate your brand now!

The Five Levels of Visibility
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Level 1: Resident Experts. These experts are well respected within their firms and by their clients, but they have little visibility outside of those audiences. Most Visible Experts start their journey here.

Almost everyone of us, started here.

Level 2: Local Heroes.

These individuals are beginning to become known outside of their firms.

They are more active in their local business communities, often speaking at business functions and blogging.

They may even bring a little new business to their firm.

This is a step ahead of the first.

Level 3: Rising Stars.

These experts have developed a regional reputation.

They are fairly well known among peers in their area, and they speak and write frequently on their area of expertise.

Rising Stars tend to bring in higher-quality business and charge higher fees.

Level 4: Industry Rock Stars.

These names are well known across the nation for their niche areas of expertise.

They attract premium clients and fees. As a result, they become significant assets to their firms.

Level 5: Global Superstars.

The world’s elite experts, Global Superstars have broken out of their niches and become recognized more broadly in their industries.

They command the highest fees, and firms around the world want to be associated with them.

Because of time I didn’t mention all the people, in the different category we have today.

But as you read you can picture them in your mind.

Oh wait! I forgot to add, there are some guys that have not yet entered into level 1

They are not known at all, what you need to do is to carve out a niche for yourself!..

In my new book on personal branding that is currently being pre ordered now, I talked about this.
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Your first job is to figure out which of these levels describes you today.

Then you need to decide what level of expertise you would like to achieve.

See, before you start your journey, 😅

keep in mind that each successive step requires more effort and time than the step below it.

For instance, it’s generally easier to move from Resident Expert to Local Hero than from Industry Rock Star to Global Superstar.

To become a global household name, you will probably need to invest much of your free time.

Are you obsessive and dedicated enough to pull it off?

Only you can answer that.

Now let’s talk about something very interesting now!

The 7 Critical Tools for Personal Branding
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One of the most important things I have learned from our research was which marketing tools have the greatest impact on an individual’s personal brand.

I was working with a team, on personal Branding.

And we discovered some tools.

I wont extensively talk about it, but these are the tools you need.

My takeaways about the tools in the chart.
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Clearly, writing a book is an effective way to demonstrate your expertise and build visibility. And if you look around at the highest profile experts in your field, chances are most of them have written one or more books.
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The next two items are forms of public speaking engagements.

I have been speaking in public officially for over 5 years now and I’ve gained presence on the media. The best-known experts speak frequently to large groups, including prospective clients and industry peers.

Websites: both firm sites and personal ones appear on the list. Not all Visible Experts have personal websites, though Level 4 and 5 experts often do.

These individuals tend to write frequently, including blog posts, articles and monthly columns.
And they use two somewhat wonkish (at least to a non-marketer) marketing tools: email marketing and SEO. These may sound like a lot of bother, but believe me they are critical to your success.

Without these two tools, the others will be far less effective.

Now to the Strategy,

I’ll wrap up with this.

I’ll share what you need to know, on how you can build your personal brand.

Let’s go!

Phase I: Your Strategy

Step 1: Determine where you are today.

Before you can begin your ascent, you need to know where you are starting. Are you a Level 1 Resident Expert or a Level 3 Rising Star?

Use the descriptions in the section above titled Five Levels of Visibility to determine your baseline position.

Know your stand to effectively, start building your personal brand very well!

Step 2: Identify your specialized area of expertise.

You are already an expert in something, but is that “something” fairly broad?

The more niche your expertise, the easier your rise will be. If you aren’t already, consider narrowing your focus.

But if you can’t pare down the services you offer, you can at least plan to narrow what you write and speak about.

If you follow me up on social media you’ll Discover that I write and speak about, personal development and public speaking, Branding all centred to building effective leaders.

Just keep in mind that eventually you will need to follow that intended focus with action.

Step 3: Define your audience.

When you start building your personal brand, you must ask yourself, who would listen to me? While would buy from me? Who are the people that are drawn to me?

The answers to these questions will be the people for whom you craft every blog post, every speech, every book, your media post, every webinar… you get the point. When writing, always keep your target audience in mind.

It will help you stay on point and attract the right kinds of prospects to your business.

Zee World have their loyal customers to be older women because they pay attention to Tv series more.

What about the popular “Korean Series”? we can say the young girls are more interested, that’s where they get techniques they use on young boys.

No wonder they fall in love and never get up😀

Okay, how about “Premier league” No doubt, Men at the most loyal customers.

All these Tv series I mentioned, have people that are naturally attracted to them. Do you know what we call these people in the business world?

They are called “Target Audience”

In my own simple definition, the target audience are people that are naturally called to you.

They are interested in whatever you do, no matter what. And you must find them!

Step 4: Decide which tools you will use.

Go back and review the 7 Critical Tools section above and figure out which ones you will tackle first.

And don’t be afraid to consider other options, as well.

If you have experience with webinars or video, go ahead and make them part of your plan.

Step 5: Decide which tools you will use.

Go back and review the 7 Critical Tools section above and figure out which ones you will tackle first.

And don’t be afraid to consider other options, as well.

If you have experience with webinars or video, go ahead and make them part of your plan.

Lastly! Launch Time!


Read over your plan one more time. Then start implementing it. It will be slow going at first, but it’s important to get the ropes and ladders in place before you set out.

You’ve got a strategy, now put it into play!

Business

Keynote on Corporate Branding

On Branding and Corporate Branding. As a startup entrepreneur, you’ll be branding whether you like it or Yes. If you don’t have a clear view of your business, your potential customers will decide on their own.

What is Branding?

Many people think branding is just advertising or getting a “mad” logo but it’s much more complex.

  • Branding is your business foundation.
  • Branding is more than an element of marketing or awareness, trademark or logo.
  • Branding is your company’s reason for being, the synchronization of everything about your company that leads to consistency for you, customers and potential workforce.
  • Branding creates value. Your corporate branding should make buyers trust you and believe your products than your customers.
  • Branding is the reason why people consider you as the solution to their problems. When you brand wella, people go pay you pass the normal standard.
  • Branding is a promise. It is the simple and steady promise you give to everyone doing business with you today, tomorrow or ten years from now. Your business adverts and steady talk talk might offer you speedy and friendly service, but if your customers find your service slow, forget it.

You talk say you go deliver, why you come fuck up? Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.

Branding gives your business an identity beyond its product or service. It gives consumers something to relate to and connect with. There are some terms you should be familiar with, Let’s roll

Brand awareness:

Brand awareness refers to how familiar the general public and your target audience is with your brand. High brand awareness leads to brands being referred to as “trending,” “buzzworthy, or “popular.” Brand awareness is important because consumers can’t consider purchasing from your brand if they’re not aware of it.

Strong branding makes your business known.

If you no brand, wetin you gain?

Brand Extension

Brand extensions are when companies “extend” their brand to develop new products in new industries and markets.

Here, the company leave beans to sell rice.

Brand Identity

Brand identity is the personality of your business and the promise you make to your customers. It’s what you want your customers to walk away with after they interact with your brand. Your brand identity is typically comprised of your values, how you communicate your product or service, and what you want people to feel when they interact with it.

Listen, strong branding gives your business more than a name.

Brand Management

Brand management refers to the process of creating and maintaining your brand. It includes managing the tangible elements of your brand (style guide, packaging, color palette) and the intangible elements (how it’s perceived by your target audience and customer base). Your brand is a living, breathing asset, and it should be managed as such.

Brand Recognition

Brand recognition is how well a consumer (ideally in your target audience) can recognize and identify your brand without seeing your business name — through your logo, tagline, jingle, packaging, or advertising. This concept goes hand-in-hand with brand recall, which is the ability to think of a brand without any visual or auditory identifiers.

When you hear, Coca-Cola, what comes to your mind?

Construction Company abi Soft Drink?

Brand Trust

Brand trust refers to how strongly customers and consumers believe in your brand. Do you deliver on your marketing promises? Do your salespeople and customer service go above and beyond? These things can create trust among your customers, which is important in a world where a mere 25% of people feel confident in large businesses.

You need the above qualities or else you go do business for village.

How To Build My Corporate Brand;

Here are the Steps To Building Corporate Brand…

1. Determine your target audience

Branding leads to awareness, recognition, trust, and revenue. We’ve talked about that. But let’s take a step back and understand where those stem from: consumers. And not just any consumers — your target audience and customers.

Who does your product serve? Who is your ideal customer? Why did you create your business in the first place?

What you learn about your target market and buyer personas will influence your branding decisions down the line, so make this step your first priority.

2. Establish your mission statement

Let’s return to a question I asked in the previous step: Why did you create your business? Answering this will help you build your mission statement, which defines your purpose and passion as an organization.

Before you can craft a brand that your audience recognizes, values, and trusts, you must be able to communicate the purpose that your business provides. Then, every part of your brand (logo, tagline, imagery, voice, and personality) can reflect that mission and vision.

Your mission statement is a building block of your brand manifesto, which encompasses why your organization exists and why people should care about your brand.

3. Define your unique values, qualities, and benefits.

There are probably lots of businesses in your industry and niche. It’s easy to focus on your competition (and there’s a time and place for competitive analysis), but, for now, let’s focus on you.

What’s one thing that your business has that no one else can mimic (er, legally)? Your brand.

Because of that, you must ensure that your brand is comprised of and inspired by elements that are solely yours: the values, benefits, and qualities that make your company unique. Take a moment to jot down a list of what sets your business apart from others. I’m not talking about product features (like appearance, components, or capabilities); I’m referring to how your products or services improve lives and contribute to success.

4. Create your visual assets

At this point, you should understand your target audience, your mission statement, and the unique qualities that make up your business.

If you can say with confidence that you’ve mastered these steps, it’s time to move onto one of the more exciting parts of branding — the visual design. We’re talking about your logo, color palette, typography (fonts), iconography, and other visual components.

Note: Design can be just as intimidating as it is exciting. Consider hiring a professional with logo and identity design experience or starting with a few helpful design templates.

5. Find your brand voice

Next, consider the auditory component of your brand. What would your brand sound like if you had a conversation with it, or if it texted you?

How you communicate with your target market is also considered part of your branding. You want to define a brand voice that connects and resonates with your audience — otherwise, they probably won’t pay attention. Because of that, don’t hesitate to return to step one to get familiar with to whom you’re speaking.

From your advertising campaigns and social media captions to your blog posts and brand story, ensure your tone is consistent throughout all of your written content.

MTN…Everywhere You go.

That is what I’m talking about.

Give your audience a chance to get familiar with your brand and learn to recognize the sound of your voice. Better yet, master a fun, entertaining voice, and your customers will look forward to your social media and email updates.

6. Put your branding to work
Your brand only works if you do. Once you finish designing and creating your new brand (or rebrand) integrate it throughout every inch of your business. Pay extra attention to ensure it’s displayed anywhere your business touches customers. Here are a handful of tips for applying your brand across your organization.

Social media

All profile photos, cover art, and branded imagery should reflect your brand. Consider putting your logo as your profile photo — this will make it easier for customers to recognize your business. As with your website, be sure all profile information, posts, and captions reflect your brand voice.

Packaging

If you have a physical products business, your product is probably the most tangible way that customers interact with your brand. For that reason, your packaging should reflect your new branding — in its design, colors, size, and feel.

Advertising

Because advertisements (digital and print) are often used to establish brand awareness and introduce consumers to your brand, it’s critical that they reflect your branding. In fact, your branding should make the ad creation process easier — with your brand style guide, you already know how your ads should appear and what type of copy to write.

Sales and customer service

A brand is only as powerful as the people behind it, and if your people aren’t putting your brand to work, it won’t work for you.

Always use your business logo, tagline, imagery and brand voice.

To get the best out of Your Branding Experience.

– Treat your brand as a person. Isiwu has done enough here and it’s worth adhering to.

My business enjoys growth because the Person (Me) behind it understands branding to the extreme.

– Prioritize consistency

Inconsistency is the number one branding mistake that companies make. Inconsistency undermines your brand and confuses your customers.

Recognizable, valuable brands prioritize consistency — and they reap the benefits. When your brand is a unified presence across mediums and platforms, customers can easily get familiar with, recognize, and come to prefer your brand over time.

Ready, Set, Brand

Branding is your organization’s name, logo, color palette, voice, and imagery. It’s also more. It’s that intangible feeling your customers have when they interact with your brand. You know … that experience we talked about in the beginning.

That’s how powerhouse brands deviate from all the others. The tangible components contribute to this — a gorgeous logo, a clever tagline, an authentic manifesto, and a clear brand voice — but truly strong brands thrive when they focus on the big picture of their brand. Get to the heart and soul of your target audience and your organization, and a successful brand will follow.

The world need to hear your brand story!

Oya, move!

Articles

Social Media: How To Get Clients Online


Informative Article by Akewusola Habib on How to get Clients online – Social media.

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When you join a group online, frequent among posts are adverts, claims or promotional materials.

In advertising the best of adverts don’t advertise, they are either telling stories, stating benefits and features of products or giving customers – clients value.

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Here are 5 ways to get clients on social media

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i. #Offer advice not commercials

Learn the act of conversation starters, by not pushing promotional materials all over the place.

Offer free advice to customers – clients

Answer frequently asked questions – guide your audience with useful resource tools.

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ii. #Be Organic

Grow with the tide, don’t fade with the trend

Give out useful content as the season – events permit

Make sure more of what you post online will help – assist a client.

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iii. #Give, Give and Give

Give more than you receive

Givers they say never lack

To attract the best is to be the best, hence, give more value added content.

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iv. #Timely Response to Customers

How do you feel waiting on bank queues to collect your own money

Or, waiting on a call trying to speak to a call center agent

Potential clients – customers also get angry and find other service providers when you don’t give prompt response to questions relating to the products – service you offer. Prompt and timely response matters.

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v. #Use your voice

Everyone is taken

To find new customers online, originality wins the race.

Be yourself and be genuine

Continue to give value, clients – customers will Respect, Refer and Request your product – service.

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How do you gain new customers on social media?

We would love to hear from you,

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If you found this helpful

Like and leave a Comment.

Articles

My Desire For A Better Half – Poem


MY DESIRE

Walking down the Banks of River Benue
On a lonely Saturday night
I saw a bottle floating on top of the water
I picked it up and opened it
Its content was a letter smeared in fragrance
And it read….

I often hear people making wishes
About the kind of lover they would like to have
This is not a letter to Aphrodite
Call it wishful thinking if you like
But i call it my desire

I want a beautiful person
Not necessarily beautiful by worldly standards
But someone with a beautiful heart and soul
Someone whom whenever i behold her countenance
I will see the beauty of nature in it
Someone with a beautiful character
Someone i would yearn to go home to

Because we live in a wicked world
I want a someone of unquestionable loyalty
Someone who will stick with me through thick and thin
Someone who actually believes we have a future together

They say women are naturally materialistic
And they are moved by sight
I want someone who is satisfied with having me first of all
Even as we hope, work and pray for better days
Someone who will not constantly compare me with others
Not someone who sees me as a ticket to financial freedom

We live in a show-off generation
I don’t want a poster girl
I want someone who is not entangled with worldly cravings
Overtly obsessed with trends
And wants to be on the spotlight every minute
A poor mans Marilyn Monroe

We live in a selfish world
I want someone who will understand that things will not always be juicy
Someone who understand that love is not always about romance
Who understands that love is about sacrifices and not benefits
Someone who is ready to build
Not a jealous fellow that craves for attention like a mosquito

Adeka Praise Ignatius

We live in an evil world
I want a praying woman
A field Marshall in spiritual warfare
A giant in the spiritual stratosphere
Someone we can shape our destinies together on our feet

Nowadays marriage is a big deal
I want someone who is my best friend
Someone i can relate with outside routine
Someone i can mess around with in public
Someone i can chase around like a kid
Someone who will unlock the child in me

I want someone who is for me
Not someone who i have to go over the moon to impress
Someone i can build a home around
Keep off if you’re Delilah

Poem By: Adeka Praise Ignatius

Articles

Sad Generation With Happy Pictures


Today, we’ll be publicizing this astonishing article by Adeka Praise Ignatius, titled “SAD GENERATION WITH HAPPY PICTURES.”

Dear young Nigerians,

You’re a generation full of young people. Young people full of energy and vast potentials. Yet You spend all your lives impressing others. A fake life you live in a virtual world.

You’re a generation that doesn’t try to actualize its full potentials. Your giftings remains untapped. A generation that doesn’t encourage craftsmanship. Yet you totally blame past generations for your failure.

You’re a generation that relies on social media likes and comments to boost your self esteem. You fight against poverty and oppression behind your phone keypads
A generation that will rather watch evil being carried out. And happily post pictures on social media.

You’re a generation that doesn’t read books. You have a poor disposition to learning. You have gladly accepted malpractice and cheating as a norm. You’re a generation that relishes in arrogance of ignorance.

You’re a generation that is very manipulative.  You’re constantly used by the political class to destroy your own future. You have sold your birthright for crumbs. They divide you along cultural and religious lines. While they share your common wealth amongst themselves.

You’re a generation that shuns honesty and hard work. You suffer from quick success syndrome. You call prostitution and fraud a hustle. You adore the rich and ignore the wise.

You’re a generation full of depressed young people. One that proudly boasts about ill gotton wealth on Facebook. A flashy generation that can go naked for the gram.

Sad generation with happy pictures.

Trends

59-Year-Old Pastor Arrested For Raping 10-Year-Old Girl In Ogun State, Nigeria


Shocking report emerges as 59-year-old pastor arrested for raping 10-year-old girl in Ogun State, Nigeria.

A 59-year-old Pastor, Okedokun Abiodun, of the Light Christian Church, Odeda in Odeda Local Government Area, Ogun state, has been arrested by men of the state police command for allegedly raping a 10-year-old girl (name withheld).

This was contained in a statementIn released on Tuesday, July 14, by the spokeman of the state’s command DSP Abimbola Oyeyemi. Oyeyemi said the suspect was arrested following a report by the father of the victim at Odeda Police station.

”The suspect saw his daughter playing with other children and he called her to go and bring his key for him in his room, while the innocent girl was going into the room, the pastor allegedly followed her behind, pushed her into the bed, covered her mouth with his hands and forcefully had carnal knowledge of her.

Upon the report, the DPO Odeda division, CSP Ajayi Williams detailed his detectives to the scene where the randy pastor was promptly arrested.”

On interrogation, the pastor owned up to the commission of the crime and he is currently being detained at Odeda police station; while the victim has been taken to General hospital Odeda for medical attention” the statement read.

Oyeyemi added that the State Commissioner of Police, Kenneth Ebrimson has ordered the transfer of the suspect to anti-human trafficking and child labour unit of the State criminal investigation and intelligence department for further investigation and prosecution.

Trends

#Gokada CEO Found Brutally Murdered And Dismembered To Pieces In His Apartment


The CEO of Gokada, Fahim Saleh found B r u t a l l y m u r d e r e d and dismembered to pieces with a Saw in his New York City apartment.

Fahim Saleh is best known in Nigeria for his work as the CEO of Gokada.

Tech entrepreneur Fahim Saleh, who is the CEO of former bike-hailing app Gokada, was on Tuesday, July 14, 2020, found dead and dismembered in his New York apartment.

Fahim Saleh

Saleh’s body was found headless and dismembered inside his luxury Lower East Side $2.5Million apartment which he bought in 2019.

The body of the 33-year-old was discovered by his sister who became worried after not hearing from him in a day.

She visited and found him headless while his body had been cut up and sorted into different plastic bags. A power saw which was still plugged in was also found in the apartment.

According to several reports, police believe they have surveillance footage of the suspect entering the building and then using the elevator.

The footage is said to show the suspect in a glove and a mask covering his face sharing the elevator with Saleh up to the seventh floor.

As the door of the elevator opened directly into Saleh’s apartment, he was seen to fall to the floor immediately from a possible gunshot.

Police, reports say, believe the murder was carried out by a professional because of how the attack happened.

“We have a torso, a head that’s been removed, arms, and legs. Everything is still on the scene. We don’t have a motive,” New York Police Department spokesman Sgt. Carlos Nieves said

Articles

How to Add Instagram Shoppable Images in WordPress


Do you want to add shoppable Instagram images to your WordPress site?

Instagram shoppable images have links that people can easily click on to buy your products. This is a powerful way to showcase your products and drive more sales from Instagram.

In this article, we’ll show you how to easily add Instagram shoppable images in WordPress.

Adding shoppable Instagram images in WordPress

Why Add Shoppable Instagram Images in WordPress?

A shoppable Instagram feed is a series of photos where each photo has a link to a product or service on your site. Customers can simply click on the link in an image’s caption to buy that product in your online store.

Using Instagram to display photos allows you to leverage Instagram’s massive user base. At the same time, it also helps your website visitors a chance to discover your Instagram account.

You can send traffic to individual product pages in WooCommerce. You can also use the feed to display recent posts across your website while at the same time growing your Instagram following.

Creating a Shoppable Feed and Adding It to Your Site

First, you need to upload the images that you want to use on your Instagram account.

For each image that you want to make shoppable, you need to add the relevant product (or service) page’s URL in the photo’s caption on Instagram.

Here’s a photo in our Instagram feed with a URL in the caption. When the photo and caption are embedded on our site, that URL will link to the product’s sales page: https://example.com/product/floral-dress/

A photo on Instagram with a product URL in the caption

Once you’ve done this for all the images you want to use, it’s time to add your shoppable Instagram feed to your site.

Connecting Your WordPress Site to Your Instagram Account

For this tutorial, we’ll be using the plugin Smash Balloon Instagram Feed Pro. It is the best Instagram plugin for WordPress and allows you to easily add Instagram photos to your WordPress website.

First, you need to install and activate the Smash Balloon Instagram Feed Pro plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Instagram Feed » License page in your WordPress admin area to enter your license key. You can find this information under your account on the Smash Balloon website.

Adding your Instagram Feed license

Don’t forget to click on the ‘Save Changes’ button at the bottom after activating your license key.

Now it is time to connect WordPress to your Instagram account. Simply, switch to the ‘Configure’ tab and click on the ‘Connect an Instagram Account’ button.

Connecting your Instagram account

You will then see a popup asking you to choose whether you’re using a Personal or Business Instagram profile. Since you’ll be using photos from your own account, you can use a Personal Instagram account.

Simply leave Personal selected and click the ‘Connect’ button to continue.

Connect your personal Instagram account to your WordPress site

This will take you to the Instagram website where you’ll be asked to allow Smash Balloon access to your Instagram account. Simply click on the ‘Authorize’ button to continue.

Authorize Instagram account

You’ll now be redirected back to your website where you will see your Instagram ID in a popup asking you to connect and add your account.

Connect your Instagram account

You need to click on the ‘Connect this account’ button to continue.

After that, you’ll see your Instagram account listed under plugin settings.

Your personal Instagram account is now connected to your WordPress site

Your Instagram account is now connected to your WordPress site, and you can easily display your recent Instagram uploads anywhere on your website.

Adding a Shoppable Instagram Feed to Your WordPress Site

Smash Balloon Instagram Feed Pro makes it very easy to display your Instagram photos anywhere on your WordPress blog.

Simply edit the post or page where you want to display your Instagram feed. On the post edit screen, click on the (+) button to add a new block and then insert ‘Instagram Feed’ block to your content.

Adding an Instagram feed block to your page

The plugin will then automatically load your Instagram feed and show a preview of it inside the editor. You can now save your post or page and visit your website to see it in action.

The Instagram feed live on the website

To buy any of the products, the reader can simply click on the image then click the URL in the caption. The URL will now be a link to that page on your website:

The Instagram image with its clickable link on the site

Display a Shoppable Instagram Feed in Sidebar

The plugin also allows you to easily display your Instagram feed in the sidebar.

Simply head over to the Appearance » Widgets page and add the ‘Instagram Feed’ widget to your sidebar.

Sidebar widget
Don’t forget to click on the save button in the widget settings.

You can now visit your WordPress website to see your Instagram feed in the sidebar.

Instagram sidebar widget preview

Customizing Your Shoppable Instagram Feed

Smash Balloon Instagram Feed Pro comes with beautiful layouts and customization options. This allows you to easily customize the styles and adjust it to your own requirements.

You can tweak the layout by visiting the Instagram Feed » Customize page. From here you’ll see layout options like carousel, masonry, grid, and highlight.

Customize your shoppable Instagram feed layout

Additionally, you can show and hide the header, load more button, follow button, and other options.

Show and hide items from your Instagram products feed

Don’t forget to click on the Save Changes button to store your settings.

You can now visit the post or page containing your Instagram feed, and it will automatically display with the new settings you applied.

Shoppable Instagram feed carousel layout

We hope this article helped you learn how to add Instagram shoppable images in WordPress. You may also want to see our guide on proven ways to recover abandoned cart sales, and our comparison of the best email marketing services for eCommerce.

Articles

How to Add Syntax Highlighting in WordPress Comments


Do you want to add syntax highlighting in WordPress comments? By default, WordPress does not come with any syntax highlighting for comments, posts, or pages. If you have articles about coding or programming on your website, then sometimes your users may want to leave code examples in comments.

In this article, we’ll show you how to easily add syntax highlighting in WordPress comments.

Adding syntax highlighting in WordPress comments

Why and When You Need Syntax Highlighting in WordPress Comments

WordPress does not allow you to just paste code snippets inside your articles due to security reasons.

You can show some code samples by adding the code block in your post or pages using the block editor.

Adding code block

After that, you can add your code snippet inside the text area of the code block.

Adding code in WordPress code block

You can now save changes to your post or page and preview it to see your code in action.

Depending on your WordPress theme, it will usually be displayed in a very simple block of text and without any syntax highlighting.

A simple default code block

This does not look good, and it is not very helpful for your users.

Syntax highlighting is a styling format commonly used to display code. It adds line numbers and colors to highlight code patterns which makes it easy to understand.

Here is an example of a code snippet with some syntax highlighting. Notice the line numbers and colors used to highlight different elements in the code:

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<html>
    <head>
        <title>My Awesome Website</title>
    </head>
    <body>
        <h1>Welcome to My Homepage</h1>
    </body>
</html>

Now if you run a WordPress blog about coding or programming, then you need syntax highlighting to properly display code inside your articles.

You may also want your users to be able to use the same syntax highlighting in comments, which will make comments more interesting and engaging for users.

That being said, let’s take a look at how to add syntax highlighting in WordPress comments, posts, and pages.

Adding Syntax Highlighter in WordPress

The easiest way to add syntax highlighting in WordPress is by using the Syntax Highlighter Evolved. It is super easy to use and allows you to enable syntax highlighting in WordPress posts, pages, and comments.

First, you need to install and activate the Syntax Highlighter Evolved plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to edit the post or page where you want to add code. On the post edit screen, click on the (+) icon to add a new block and then insert the ‘SyntaxHighlighter Code’ block to your content area.

Adding Syntax Highlighter code block in WordPress

You will now see a new code block in the post editor where you can enter your code. After adding the code, you need to select the block settings from the right column.

SyntaxHighlighter block settings

From here, you can select the programming language for your code, show or hide line numbers, make links clickable, and more.

Once you are finished, go ahead and save your post or page. You can now visit your website to see your code with syntax highlighting.

Syntax highlighter enabled in post

That was easy, wasn’t it?

However, WordPress comments don’t have block editor support. Let’s see how your users can use Syntax Highlighter Evolved with their comments.

Adding Syntax Highlighting in WordPress Comments

Syntax Highlighter Evolved is enabled for WordPress comments by default. However, in order to use it in the comments, the code needs to be wrapped around shortcodes.

The plugin comes with several shortcodes named after all popular programming and scripting languages.

Simply wrap your code around square brackets with the language name. For example, if you are going to add PHP code, then you will add it like this:

[php]
<?php
private function get_time_tags() {
$time = get_the_time('d M, Y');
return $time;
}
?>
[/php]

Similarly, if you wanted to add an HTML code, then you will wrap it around the HTML shortcode like this:

[html]
<a href="https://example.com">Demo website</a>


[/html]

Adding Syntax Highlighting Notice in Comment Form

While it is easy to use syntax highlighting with shortcodes, the problem is that your users wouldn’t know that they can do that.

Luckily, there is a quick way to let them know that they can use syntax highlighting with shortcodes.

For that, you’ll need to add a custom code snippet to your WordPress site. If you have not done this before, then take a look at our guide on how to add custom code in WordPress.

You will need to add the following code in the code snippets plugin, functions.php file, or a site-specific plugin.

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function wpbeginner_comment_text_before($arg) {
$arg['comment_notes_before'] .= "<p class='comment-notice'>You can use shortcodes for syntax highlighting when adding code. For example, [php][/php] or [html][/html]</p>";
return $arg;
}
add_filter('comment_form_defaults', 'wpbeginner_comment_text_before');

This code simply displays a notice just before the comment field in the WordPress comment form. However, it does not display the notice for logged in users.

You can now open a new browser window in the incognito mode or simply log out of your WordPress admin area. After that, you can visit any post on your blog to see thee syntax highlighting notice in action.

Adding syntax highlighter notice before comment field

You can also add custom CSS to style this text. We have used the following custom CSS code on our demo site, feel free to use this as a starting point.

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p.comment-notice {
    font-size: 14px;
    color: #555;
    line-height: 1.5;
}

We hope this article helped you add syntax highlighting in WordPress comments. You may also want to see our guide on how to allow users to upload images in WordPress comments and some handy tips to style WordPress comment form.

Tech

WordPress Documentation Team Bans Links to Commercial Websites


During discussion about external linking policy, we came to conclusion that we won’t allow, at least in the beginning and for the time being, any commercial blogs. So before you start arguing that some popular plugin’s blogs have valuable information, let me stop you right there.

Allowing “popular plugin’s/theme’s/services’ etc blogs” and all other commercial blogs will put us in a position to protect documentation from being abused as marketing media, to protect ourselves from accusations of being biased and to defend every decision we make along the way. And still, there will be dissatisfied sides claiming we weren’t fair and did them wrong. The idea of allowing external linking will become its own purpose.

Despite the announcement’s abrasive phrasing discouraging further discussion on the matter, the controversial decision stirred up a heated conversation in the comments. Yoast founder Joost de Valk contends that companies contributing to WordPress might as well receive some promotion as a benefit:

I understand that you want to prevent discussions about bias.

But I think your premise here is wrong: you’re saying you’re not “biased” if you’re not linking to commercial companies. I would say we’re all inherently biased, because some of those companies do a lot for the WordPress community, while others do not.

The companies that contribute to WordPress a lot used to get some links, and thus some promotion as benefit from the fact that they’re contributing. By removing that from them, you’re basically treating those that don’t give back the same as companies that do give back, something which I think is simply wrong. So I very heavily disagree with this decision.

Milana Cap, the Documentation Team member who penned the announcement, clarified that the policy change does not remove external links to commercial sites from WordPress.org. It only applies to documentation sites, including HelpHub, Code Reference, Plugin and Theme Developer Handbook, Block Editor Handbook, Common APIs Handbook.

“There is no way to make this fair,” Cap said. “And we can discuss about many unfair parallels happening in open source communities; such as how many hours per week can be contributed by a freelancer vs paid company contributor, meeting times (where decisions are made) in the middle of the night in your timezone etc.”

Timi Wahalahti suggested one solution would be to better utilize the Five for the Future pledges page to identify significant contributors to documentation if links to commercial sites are no longer an option.

Several commenters noted the value of linking to additional examples and resources but also recommended WordPress put a version or timestamp in place to give the reader more context.

WordPress agency owner Jon Brown characterized the ban as “undesirable gatekeeping,” saying that the policy suggests all things commercial are “inherently corrupt and not trustworthy nor valuable.”

“A links value is inherently subjective and ought to be delt with subjectively,” Brown said. “Trying to create high level objective rules doesn’t seem beneficial or realistic. I certainly disagree that all ‘commercial’ sites should be blanket banned.

“I do think there are some low level disqualifiers that could guide authors and moderators in what links are appropriate. Those should be criteria that directly impact the users of docs, and being commercial doesn’t. Those are things like, the source being accessible, the source not being pay walled, etc.”

Cap responded, saying that the root of the issue is that allowing commercial links puts the documentation team in the unwanted position of having to find a fair way to decide on which links are allowed to be included. She also indicated that the policy may evolve over time but that for now the decision on the ban is final.

“Perhaps over time we’ll figure that out,” Cap said. “We’ll certainly know more once we start doing it. For now, this is the decision.”

External sources can be valuable supplements to documentation, but this conversation underscores the need for better incentives for people to spend time documenting WordPress. As the team is already running on limited resources, they are trying to avoid having to heavily police links to commercial websites.

“The bottom line is: we haven’t figured out the best way to deal with commercial blogs or sites in a fair manner and thus our focus is going to be on links that don’t drop into that grey zone,” Cap said. “We do expect to eventually get towards discussing how we can safely include commercial blog links (if this even is possible).”

Tech

Core Web Vitals report Search Console checks site speed


Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re examining an enhancement report dedicated to site speed. It’s important to have a fast site with a good user experience and Google’s new tool helps you monitor it and improve it. Here’s is a quick guide to its capabilities.


What is the Core Web Vitals report in Google Search Console?

The Core Web Vitals report gives you an idea of how fast or slow your pages load over any given time. It gives you insights that were almost impossible to get up until now. Running page speed analysis on your complete site is not something the average user can do. Testing a couple of pages in PageSpeed Insights, fine, but 1,000 pages? The new Core Web Vitals report in Google Search Console gives you an idea of how your site loads. It puts all pages in buckets conveniently labeled poor, in need of improvement and good.


The Core Web Vitals report overview in Search Console (desktop view)

As you know, site speed and user experience have been a hot topic for quite a while. Google even declared page speed a ranking factor as well as new ranking factor called page experience. The search engine is rolling out all sorts of initiatives to help visualize site speed and prioritize improvements, like PageSpeed Insights and Lighthouse. Sometimes, Google also tries some outside the box changes like Chromes “speed badge of shame”. It is one of the indicators in the Chrome browser that helps users understand why a site may be loading slower. In reality, this is more a not so subtle jab at site owners to do something about their slow sites.

Chrome’s slow site badge

This focus on site speed is understandable. Site speed is user experience and users expect fast. But in regards to all those pretty numbers and colors, it’s hard to know what to look for. But as our own SEO expert Jono Alderson loves to say: “Don’t optimize for scores — just make it faster.” Scores say a lot, but all that matters is the perception of speed by users. How quickly can you make your page feel ready?

What does the Core Web Vitals report do?

The Core Web Vitals report looks at the pages on your site, checks their scores in the Web Vitals data and puts these into buckets. There are mobile and desktop specific checks and these might differ. Due to hardware and network differences, it is harder to get a good score on mobile than it is on desktop. You’ll notice, though, that the same URLs are often troublesome both on mobile as well as desktop. They might load slightly faster due to changes in test setting, but they are a point of interest nonetheless.

Two specific reports help you analyze the different sources

While not the end-all tool for measuring site speed, the Core Web Vitals report is a valuable addition. It helps you find problematic URLs which you can check in PageSpeed Insights to get a deeper understanding — plus ways of fixing it. This way, you can keep an eye on all speed-related things, spot trends, make improvements and keep track of the results of those changes.

Where does it get its metrics?

The cool thing about the Core Web Vitals report is that it uses data from the Chrome UX Report. The Chrome UX Report is a public data set of real user experience data collected from millions of opted-in users and websites. This way, Google collects loads of data — like connection type, type of device and much more — from real situations and used to give a better understanding of performance in the real world. Google uses this data in several speed-oriented Google tools, like PageSpeed Insights and Lighthouse.

What should I look for?

When looking at site speed tools it is easy to focus on the wrong stuff. Many tools check site speed in particular circumstances, like a set location at one point in time, accessed from a specific device. There’s not enough context to make a decision based on this data. That’s why our advice in this has always been for you to look at a multitude of site speed tools. Combined these will give you a better handle on the problem.

Google built the Search Console Core Web Vitals report around three metrics: FCP, FID and CLS. These three metrics form the Core Web Vitals. Here’s what these metrics mean:

  • LCP, or Largest Contentful Paint: This metric tells how long it takes for the largest content element you see in the viewport to load.
  • FID, or First Input Delay: The FID looks at how long it takes for a browser to respond to an interaction first triggered by the user (clicking a button, for instance).
  • CLS, or Cumulative Layout Shift: The CLS measures how much layout elements move on screen during loading and how often that happens.

Reading the results

The results lead to an overview of pages that have good or poor scores, or are in need of improvement. The score of a URL is the lowest status assigned to it by a specific device. According to Google, the three metrics work together to come to a conclusion about the loading of the URL:

  • A URL on mobile with Poor FID but Needs improvement LCP is labeled Poor on mobile.
  • The URLs on mobile with Needs improvement LCP but Good FID are labeled Needs improvement on mobile.
  • A URL on mobile with Good FID and CLS but no LCP data is considered Good on mobile.
  • A URL with Good FID, LCP, and CLS on mobile and Needs improvement FID, LCP, and CLS on desktop is Good on mobile and Needs improvement on desktop.

These insights give you a good idea of how your pages are performing. As said before, you probably need to run a couple of more tests to get the full picture.

Further analysis on a per-URL basis in PageSpeed Insights

URL grouping

Instead of showing a gazillion URLs and the corresponding results, Google uses aggregate scores and URL groups to make the results slightly less intimidating. For any issue, you’ll see a number of URLs getting the same score or issue. So it might be that from a specific URL, 70 other URLs suffer from the same performance issues. That makes it easier to uncover issues on a grander scale because all these pages probably have the same problems. Of course, you can do a deep-dive and check individual pages by clicking on the URL list and picking a URL to analyze using PageSpeed Insights.

Grouping URLs with similar perfomance issues makes the report easier to digest

Aggregate scores

The same goes for scoring. Grouping makes it easier to digest the results. The Core Web Vitals report in Search Console focuses mainly on FCP and FID, as mentioned above. It’s a good idea to keep an eye on PageSpeed Insights as well, as this has a multitude of other metrics, graphics of the loading process and suggestions to improve the results.

In the Core Web Vitals report, Google calculates the FCP and FID from all the visits to those particular pages.

  • Aggregate FCP: The aggregate first content paint is the time it takes for 75% of the visits to a URL in the report to reach FCP.
  • Aggregate FID: The aggregate first interactive delay is the time it takes for 95% of the visits to that URL to respond to interactions on that page.
  • CLS agg.: The aggregate cumulative layout shift shown in the report is the lowest common CLS for 75% of visits to a URL in the group.

The calculation of these scores continues to fluctuate due to outside influences. That’s why you might see the trend line go up and down.

Aggregate CLS is the lowest common CLS for 75% of the visits to a URL in that group

Fixing issues and validating fixes

The Core Web Vitals report allows you to monitor your site for speed-related issues. It helps you find problems and prioritize their resolution. Once you or your developer have run through all the suggestions and improvements you can validate the fix. Google will then monitor the pages for 28 days to see if the issue is fixed for these URLs.

Site speed resources

This post is not about telling you how to fix your site speed issues, but rather guiding you through the new Core Web Vitals report that might give you the insights you need. To get practical, you can start here:

  • Google’s Why Performance Matters article »
  • Google’s Web Vitals documentation »
  • How site speed influences SEO »
  • How to check site speed »
  • Improving site speed: tools and suggestions »
  • Site Speed Masterclass as part of the Yoast SEO Academy subscription

Last but not least, an incredible source of information: Jono’s slide deck on site speed from a talk at SMXL Milan.

Trends

Former Nigerian President, Jonathan appointed ECOWAS special envoy


Former President of Nigeria, Goodluck Jonathan, has been appointed by the Economic Community of West African States (ECOWAS) as a special envoy to lead the sub-regional body’s mediation mission in Mali.


Jonathan’s media aide, Ikechukwu Eze, made this known in a statement on Tuesday.


”As a special envoy, the former President is expected to facilitate dialogue with all principal stakeholders in Mali, including President Ibrahim Boubacar Keita, opposition leaders, civil society as well as religious organisations, towards resolving the worsening socio-political situation in the West African country”, the statement read in part.


Jonathan, who is billed to depart for Bamako, the Malian capital on Wednesday, also thanked President Muhammadu Buhari for the support of the Nigerian government, including providing an aircraft and other logistics needed to make the assignment successful.


He is expected to facilitate dialogue with all principal stakeholders in the West African country, including President Ibrahim Boubacar Keita, civil society, religious organisations and opposition leaders, towards resolving the worsening socio-political situation in Mali.


Meanwhile, Jonathan’s appointment was communicated to him in a letter signed by the President of the ECOWAS Commission, Mr. Jean-Claude Kassi Brou.


It said: “Given your position as the former President of the Federal Republic of Nigeria and the great role and contributions your tenure offered to the maintenance of peace, security and stability in our region, I have the honour, in consultation with the Chair of the Authority, H.E. Issoufou Mahamadou, President of the Republic of Niger, to communicate to you, the decision to appoint you as ECOWAS Special Envoy for the sociopolitical crisis in Mali.”


Mali has been hit by protests, sparked by the outcome of parliamentary elections in March and April.


Tech

WordPress: How Mobile-first indexing works


Let’s unravel the 5 things you need to know about mobile-first indexing on your webpage. As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a reminder so, I’ll talk you through five things you need to know about mobile-first indexing.


Mobile-first indexing

In March 2018, Google announced that they were going to start with mobile-first indexing. In March 2020, Google announced that it would roll out mobile-first indexing for the whole web. This will happen in September 2020. But what does that entail? It means that from now on, Google will base what it places in the index on the mobile version of your site, whereas they used to index the desktop version of your site first.

This switch is made because more and more searches come from a mobile device and to give those users a better experience, Google decided that it was time to prioritize mobile results. It is important to note that the mobile-first index is not a separate index, Google has only one index from which it serves the results.

1. Do not panic!

From September, the mobile version of every site will be indexed. But that does not mean that anything big is happening. In fact, it probably doesn’t do anything to your rankings. If Google indexes the mobile version of your site, you’ll get a notice in your Google Search Console. This means that Google will determine by the content available on your mobile site how you will rank — both on the desktop as well as on mobile. This sounds pretty big, but for most WordPress sites it’ll have minimal consequences. If you think about it, most WordPress sites have a responsive design. This means that both mobile and desktop display the same content. You’ll have nothing to worry about in this case.

If you have different websites for mobile and desktop and your mobile website has far less content – you do have something to worry about. Everything you are offering on your desktop site should be available on your mobile site — this is called mobile parity. This also includes your structured data and any meta data like titles, descriptions and robots meta tags.

If you’re looking to also improve the speed of your site and the user experience, it might be good to look into the upcoming page experience update by Google as well. Mobile-friendliness is one of the signals that informs the page experience algorithm.

2. Do a mobile-friendliness test

You do not have to have a mobile site to be in the mobile-first index, as Google will index desktop sites as well. But, it’s going to be harder to rank if your site is not mobile-friendly. So there’s work to do for all of you who have not have a mobile-friendly site yet.

Check how Google sees your mobile page

So what do you need to do? Check out Google’s mobile-friendliness test and check whether or not your site is mobile friendly. In our experience, this is a minimum requirement. If your site does not pass this test, your mobile version is not up to scratch. Read our Mobile SEO ultimate guide to learn how to improve your mobile site. Also, be sure to read Google’s documentation on how to get your site ready for mobile-first indexing.

3. Think about UX on mobile

A mobile website needs a different design than a desktop version to appeal to your audience. Your screen is tiny. While it might make sense to discard a lot of content on mobile due to space limitations, that wouldn’t be a good practice.

Of course, you can improve the mobile user experience by following best practices. For instance, Google explained that hamburger or accordion menus are perfectly fine to use. These kinds of menus make sense; they help a mobile user to browse through your website. Putting content behind a tab to make the mobile experience better is also totally fine.

4. Write mobile-friendly

Reading from a screen is hard. And reading from a mobile screen is even harder than reading from a big screen. To attract a mobile audience, you’ll need to have mobile-friendly copy. This means short sentences and compact paragraphs. You need to make sure your font on your mobile site is large and clear enough, and you need to make sure to use enough whitespaces.

5. Check out those mobile snippets

Is your audience mainly mobile? Do they come from the mobile search results to your page? Or does most of your organic traffic come from the desktop SERPs? Make sure to check this in your Google Analytics.

If your search traffic is mostly from mobile search result pages, make sure to optimize your mobile snippet in our Google preview.

Check your mobile snippets in the Yoast SEO Google preview

Conclusion on mobile-first indexing

Don’t panic about the mobile-first index Google will fully roll out in September 2020. If your website has a responsive design, your content will be similar on both desktop and mobile versions. Please check if that’s the case. If so, the mobile-first indexing will have little consequences for your ranking.

Do take some time to evaluate the mobile version of your website. Is your design good enough? Or could you improve? Are the buttons large enough to tap? What about your content? Could you make your text more readable for a mobile audience? Making sure your website has a kick-ass mobile experience is something you need to get started on. This will make a difference in your rankings shortly.

Trends

Nnamdi Kanu reveals how Magu scammed Nigeria


Ibrahim Magu Most Corrupt, Helped Late Abba Kyari Hide Looted Funds – Nnamdi Kanu, IPOB Leader.


Nnamdi Kanu, the leader of the Indigenous People of Biafra, IPOB, has alleged that nobody is more corrupt than Ibrahim Magu, the suspended Chairman of the Economic and Financial Crimes Commission, EFCC.


Kanu alleged that Magu helped Abba Kyari, the late Chief of Staff to President Muhammadu Buhari hide money he looted.


Speaking on Radio Biafra, the IPOB leader said: “Abba Kyari died on the 2nd day of April, we announced it, they were busy running around to get a mask for Abba Kyari instead of telling the people the truth.


“Abba Kyari embezzled #13.5 billion naira meant for Aso Rock Clinic. Himself and his family took over NNPC as their family business.


There is nobody more corrupt than Magu the EFCC Chairman. He keeps money for Abba Kyari”.


A presidential panel headed by Justice Ayo Salami is currently investigating the activities of Magu as Czar of EFCC.


The ongoing probe followed allegations of insubordination and corruption levelled against Magu by the Attorney General of the Federation, AGF, and Minister of Justice, Abubakar Malami.


In view of the ongoing probe, Magu was suspended by the presidency and Mohammed Umar was picked to head the commission, pending the appointment of a substantive chairman.